Up ’til now, we have said what we are “going to do”.

As of now, that has changed (we promised that everything is subject to change… including our strategy).

We will only announce new things when they are done and ready to ship. That includes Scarlet and all other new products and accessories.

We used to go by “always late but worth the wait”. That will no longer be the case because we won’t telegraph what we are planning anymore. There will be no possibility of us being late. No more “we expect this to be done by…”

From now on it will only be “Here is is and we are ready to ship”.


I think it’s good. No speculative talking and stuff. Just clear statements when it’s done.

What do you think?