GoPro announced the acquisition of CineForm. CineForm is an award winning company and industry leader in video compression software. They are renowned for their CineForm 444 Codec.

“We’re extremely excited to welcome the CineForm team to GoPro,” exclaims Nicholas Woodman, GoPro’s founder and CEO. “CineForm is an industry leader in video codec technology and is famous in professional circles for their HD and 3D content creation tools. As GoPro is focused on making it easy for consumers to capture professional quality content, we’re eager to incorporate CineForm’s technology and passion into future GoPro products.”

Read more at GoPro.com.