informs you about the latest in filmmaking, the hottest in Gear such as cameras like RED EPIC, Arri Alexa, Phantom Flex, etc., Hardware (Atomos Ninja, AJA, Blackmagic Design, etc.), Grip (Tripods, Sliders, Dollys, etc.) and related stuff (Software, Firmware, etc.). We post also cool videos we find on the web like short movies, music videos, experimental videos like HDR tonemapping, etc.